Follow Up With Travis Lambert of When Bears Attack
Powered by Tolli Sour Brite Crawlers and a passion to create music that challenges the ears as well as the soul, When Bears Attack continues to carve their niche in the Midwest heavy music scene. Hot off the release of their first full length album, Elisha, and their new partnership with We Are Triumphant, WBA is prepared to continue their marathon run into 2012 and beyond. Our thanks to vocalist Travis Lambert for taking the time to share in this interview with hurdcore.com
Elisha has finally been birthed and released into the world, with the long labor period that went into writing, demolishing and reworking this album what do you see as the key lesson that you learned from the process?
Travis Lambert (Vocals): A huge lesson is to never wait for anyone, get it done the way you know best and put it out! When it comes to albums you should never take a chance, especially when your release date was already planned.
The WBA sound is ever evolving, do you have an set process for how you hammer out a song or does each song take on a personality of its own?
TL: Usually includes Luke and Myself (Travis) hammering out the song with just guitar and lyrics, then we have a full band practice and start meshing everyone’s ideas together and start forming the song to our liking.
Are you conscious of pressures on your efforts to be a certain something – whether from OG fans who want you to be what WBA was, from the industry to fit into this-or-that style or even from yourselves to reach a certain sound that you are after?
TL: We are very conscious of those pressures, but not to the point that it effects our writing or our views of what we want to sound like as a band.
For 2012, who is WBA working with and what events do you plan to attack?
TL: In early 2011 we teamed up with management/label We Are Triumphant. They have been really great in pushing us forward and keeping us from staying idle for too long! We plan on doing 2 or 3 tours this summer and plan on playing Ichthus and Cornerstone festival this summer.
Now that you have been at WBA several years, what have you learned about the business side to music that are keys to “success”?
TL: Staying active, getting involved with the few great people that are in this so called “industry” and getting your name out by any means possible!